The Importance of Articles and Blogs
Articles and blogs are integral to an organization’s external communication, yet many organizations often ignore them or do them sparingly. An article is a piece of writing that is included in a publication such as a magazine, newspaper, or website. An article can be written by one person or by multiple authors. A blog is a type of website that typically contains pieces of writing, also called posts, on a variety of topics. Blogs are usually written by one person, but can also be written by multiple authors. Articles and blogs share many similarities, especially in their importance.
Writing articles or blog posts has many benefits. For one, it can help build your online presence and authority as an organization. It can also help attract new readers and followers, allowing you to share your expertise and experience with a wider audience. Another benefit of writing articles or blog posts is that they can be used to drive traffic to your website or blog. If you include links back to your site in your article or blog post, readers who are interested in what you have to say can click through to your site to learn more. This can increase the number of visitors to your site and potentially lead to a higher number of subscribers, volunteers or donors. Finally, writing articles or blog posts can be a helpful way to connect with other people in your field or industry. By commenting on other people's articles or blog posts, or by guest blogging on other sites, you can start conversations and develop relationships that can be beneficial both professionally and personally.
Some benefits of writing articles and blogs
The difference between articles and blogs can be quite confusing, especially since they often overlap in terms of content. An article is typically shorter and more formal than a blog post, and it is usually published in a magazine or newspaper. A blog, on the other hand, is usually more personal and informal, and is usually published on a website. Articles are generally researched and written by journalists, while blogs are often written by regular people. This means that articles tend to be more objective, while blogs are more personal. However, there are exceptions to this rule – some blogs are highly researched and well-written, while some articles are quite personal and informal.The key difference between articles and blogs is their purpose. Articles are typically written to inform or educate the reader about a certain topic, while blogs are usually written for the purpose of sharing opinions or personal experiences.
A few pointers for writing a good article or blog post include:
A captivating heading
A compelling lead sentence
Informative/engaging content
Good Graphics
Call-to-action
Having all this checked will keep the reader glued, and the call-to-action should speak to the purpose of the article.
As an individual or organization, it is vital to be intentional about telling our stories as much as we are intentional about seeking collaborations to enable us to achieve our goals. Think about it - your article or blog posts may be the first point of contact with a potential sponsor or partner.
Links to help you get better at writing articles and blogs:
